Girl Gang

Our latest collection is an ode cafécore style and the simple pleasure of visiting your favourite coffee shop. Based loosely around a design concept we like to call ‘intentional dressing for non-occasions’ - put simply, the times when you put a little more effort into your outfit, but just for you, just for fun!

Our bodies change as we navigate our way through life - we swell, we grow, we bloom, we nourish our children, and we evolve. Motherhood gives us no choice but to adapt, but we still want to look and feel like ourselves, and at Joanie, we understand that dressing like ourselves is really important, too.

Want to style dungarees without looking like you’ve joined Dexys Midnight Runners? Look no further! We’re exploring the history of dungarees and looking at how this versatile garment has been worn throughout history to help give you some vintage dungaree style inspiration...

Our Gift Guide is here! From retro T-shirts to cosy knits and conscious deadstock accessories, it’s time to get Christmas all wrapped up with these perfect present ideas...

If you’re not sure what goblincore is, fear not! We’ve put together everything you need to get to know this style, embrace it, and adopt it for spooky season and beyond…

Our Autumn Sustainability Update is here! Read on to learn about the sustainability initiatives we've been working on this quarter, including a brand-new knitwear blend, tips for caring for your clothes, a brand-new charity tee, and some Joanie Team volunteering…

We're marking Gynaecological Cancer Awareness Month by sharing Jess' Story, courtesy of Jess and the Lady Garden Foundation.

Celia Birtwell X Joanie is here! This brand-new fourteen piece limited collection features some of Celia's most iconic prints on show-stopping 1970s-inspired silhouettes.

Calling all book lovers - our brand-new book club series is here! First up is Amanda Prowse, author of Swimming To Lundy…

You are our icons! Our latest shoot features amazing Joanie Gals from different walks of life, modelling some of our favourite pieces. Come with us for a peek behind the scenes on the day and learn more about the women that made this shoot so special!