Lifestyle

Welcome to the cool mum club! Read on for our top maternity and postpartum dressing tips, from bump-friendly maternity style to baby-ready outfits and beyond. What to expect when you’re expecting…

Welcome to the next instalment of our series of fashion history lessons. Joanie’s Founder, Lucy, is taking us back through the eras with a rundown of who’s who and what was (and still is in our book!) cool way back when. Next up – 1960s style!

Lean into summertime style with our brand new picnic core-inspired collection – The Great Outdoors! Read on to learn more about how this laid-back countryside aesthetic inspired our summer campaign…

We’re launching the Joanie Craft Club – a community-based project we’d love for our UK-based Joanie Gals to get involved with. Read on to learn more and find out how you can request a craft pack!

This year, we’re raising funds for the Marine Conservation Society through sales of our Maren Tee. To kick off this charity collaboration, we went on location to join volunteers on a charity beach clean!

Nautical but nice. This week on the blog, we’re talking all about the viral trend that’s making waves on all our mood boards: the fisherman core aesthetic! Read on to learn how we’re incorporating maritime style into our wardrobes for spring and beyond…

Calling all book lovers – the Joanie Book Club is back! This month, we’re sitting down with Holly Gramazio, author of The Husbands…

Dress for joy! This week on the blog, we’re talking all about dopamine dressing. Spring into the new season with our mood-boosting selection of easy transitional outfits…

We’re giving you a peak behind the scenes at Joanie HQ with our Staff Picks series! Next up is Nina, our Graphic Designer – read on to find out more about her job and the Joanie pieces she’s loving right now…