Blog

Welcome to the cool mum club! Read on for our top maternity and postpartum dressing tips, from bump-friendly maternity style to baby-ready outfits and beyond. What to expect when you’re expecting…

Welcome to the next instalment of our series of fashion history lessons. Joanie’s Founder, Lucy, is taking us back through the eras with a rundown of who’s who and what was (and still is in our book!) cool way back when. Next up – 1960s style!

Lean into summertime style with our brand new picnic core-inspired collection – The Great Outdoors! Read on to learn more about how this laid-back countryside aesthetic inspired our summer campaign…

We’re giving you a peak behind the scenes at Joanie HQ with our Staff Picks series! Next up is Claire, our Assistant Product Developer – read on to find out more about her job and the Joanie pieces she’s loving right now…

Calling all book lovers – the Joanie Book Club is back! This month, we’re sitting down with Sarah Harman, author of All The Other Mothers Hate Me…

We’re partnering with The Seahorse Trust on an ‘Under the Sea’ Graphic Tee, donating £5 from to sale of each one to support their conservation of these magnificent creatures and their environment.

We’re launching the Joanie Craft Club – a community-based project we’d love for our UK-based Joanie Gals to get involved with. Read on to learn more and find out how you can request a craft pack!

This year, we’re raising funds for the Marine Conservation Society through sales of our Maren Tee. To kick off this charity collaboration, we went on location to join volunteers on a charity beach clean!