Fashion

Dress(es) for JOY! To celebrate the launch of our highly anticipated Zeena X Joanie Edit, we sat down with the queen of dopamine fashion herself, Zeena Shah (AKA @heartzeena), to talk about her top tips for mood-boosting style.

We’re giving you a peak behind the scenes at Joanie HQ with our Staff Picks series! Next up is Lucy, our Digital Marketing Executive – read on to find out more about her job and the Joanie pieces she’s loving right now…

Welcome to the cool mum club! Read on for our top maternity and postpartum dressing tips, from bump-friendly maternity style to baby-ready outfits and beyond. What to expect when you’re expecting…

Welcome to the next instalment of our series of fashion history lessons. Joanie’s Founder, Lucy, is taking us back through the eras with a rundown of who’s who and what was (and still is in our book!) cool way back when. Next up – 1960s style!

Lean into summertime style with our brand new picnic core-inspired collection – The Great Outdoors! Read on to learn more about how this laid-back countryside aesthetic inspired our summer campaign…

We’re giving you a peak behind the scenes at Joanie HQ with our Staff Picks series! Next up is Claire, our Assistant Product Developer – read on to find out more about her job and the Joanie pieces she’s loving right now…

Nautical but nice. This week on the blog, we’re talking all about the viral trend that’s making waves on all our mood boards: the fisherman core aesthetic! Read on to learn how we’re incorporating maritime style into our wardrobes for spring and beyond…

Dress for joy! This week on the blog, we’re talking all about dopamine dressing. Spring into the new season with our mood-boosting selection of easy transitional outfits…