Home page

Joanie New In

Dive into New! Whether it's new season slogan tees, cosy knits or printed dresses with pockets, we've got you covered.

Joanie Sophia

The second Joanie X Sophia Rosemary collection reflects Sophia's nostalgic style inspirations, drawing upon her love of film and music.

Joanie Blog

Get all the latest news from Team Joanie as well as in-depth features, interviews and behind the scenes shenanigans from our HQ.

Joanie Social

Head to Instagram for inspirational images of our favourite eats, travel spots and girl crushes. Don't forget to share your own images using #joaniegal!

About Joanie

We’re Joanie! A new and unique womenswear brand with fun, flirtation and femininity at its heart. We’re passionate about making beautiful clothes, lovingly fashioned with a pinch of playfulness, a splash of quirkiness and a healthy dose of nostalgia. Whatever the occasion, our girl exudes an undeniable, effortlessly cool aesthetic and stands out from the crowd without making noise.

Believing that our look is for every body, Joanie’s pieces are always available in sizes 8-22. We are inclusive, not exclusive and celebrate individuals who know their own style; bringing them together as a united community where everyone is welcome.

The Story Continued...