We couldn’t ‘B’ more proud to announce that we are now a Certified B Corporation! We’ve been working hard behind the scenes for a while to make this happen, and we’re so excited to finally share this incredible news with our Joanie Gals.
Being crowned a B Corp is an accolade of monumental proportions. It's a certification of Joanie's social and environmental performance, public transparency, and legal accountability: a commitment to balance profits with purpose. B Corp Certification is something we strived towards because it aligns perfectly with our principles as a business, offering a tangible and transparent framework of standards that will help us continue to grow and improve further.
Thank you for your ongoing support on our journey to be the very best version of ourselves. We encourage you to read on, learn, and help forge change with us!
B Corp shows your team, shareholders, customers, and, ultimately, the world exactly what you stand for. It’s about not doing things the way you’ve always done them but rather making a conscious choice to do better for the planet and society as a whole.
It's not an easy certification to get, and for good reason. It shows our customers that we are part of a global community of businesses that meet high standards of social and environmental impact - and with that comes trust and credibility.
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We’re thrilled to announce that Joanie is now a Certified B Corp! We set ourselves this ambitious goal just under two years ago, and after a rigorous assessment, we passed with flying colours. This is a huge milestone for Joanie - the culmination of our combined efforts to improve our business by following the B Corp framework of sustainable and ethical standards.
We’ve always tried to take a forward-thinking, conscious outlook towards the products we create, choosing the most environmentally responsible fabric or yarn for all our designs, made by accountable suppliers who are audited to a best in class levels both socially and environmentally - and our B Corp Certification confirms that. We still have more to do, but we have taken the stance that where a more positive solution to a question exists, we will always try to take it.
Lucy, Brand Director
The B Corp assessment process is long and intensive. It drills down into the fundamental pillars of a business: our team, our suppliers, our environment, our community, and our customers. We've created change in all these areas by working with B Corp to explore, improve, and benchmark standards.
From pouring a Fairtrade coffee to kickstart our day to switching off our new LED lights in the evening, every business decision we make, however small, is considered. We are particularly proud of our new shared parental leave policies but equally proud that we've eliminated virgin plastics in our supply chain. Every change matters, no matter the size!
Our B Corp Certification ensures sustainability and ethics are at the heart of every single decision we make. We have implemented an internal committee with stakeholders from each area of our business to help ensure that we're following the principles of B Corp in everything we do.
Achieving B Corp Certification doesn't mean we're finished, though. We're always looking to improve, and every improvement we make contributes to the bigger picture. We've been busy behind the scenes gathering data, including water usage, energy usage, and chemical usage, and our next steps are to use that data to create meaningful targets for reduction. We want to work closely with our suppliers to drive change in their businesses and supply chains, and we want to work with and learn from our new wider B Corp community to create and inspire change.
You can also read about our B Corp score on the B Corp website. Find out more about our certification here.
