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  • Sustainability: Circularity

Circularity

“At Joanie, we are dedicated to adopting a circular approach across the entire lifecycle of our products. From incorporating circular principles into the design phase to production reductions during manufacturing and offering effective circular services at the product’s end of life. We strive to promote circularity at every step!”

Joanie Circularity Policy

Rewear

Repair

Resell

Design and Buying

We always strive to design better products that our customers will wear and love for years. We continually review your feedback, whether as part of our annual survey or via reviews on Trustpilot.  

We analyse returns data and share the report with the Joanie Team on a weekly basis. This information informs the design decisions we make and the amount of stock we buy. We use data-driven ratios to ensure our sizing is in-line with demand.

 

Sourcing Materials

 

We want to ensure the products we create are made with high-quality materials that will stand the test of time. We continually assess the materials we choose and are always on the lookout for new innovations. When considering a new material, we often perform wearer trials and carry out testing to ensure it meets our standards.

Cutting and Off Cuts

 

When cutting the fabric to make our garments, we aim to minimise waste wherever possible. We encourage our factories to create efficient lay plans and repurpose any offcuts leftover around the factory. 

 

Rewear, Recycle, Repair, Resell

We want to help you extend the life of your favourite Joanie pieces so we’ve put together a care guide here as well as a repair guide here. We are wholehearted believers in promoting a circular economy wherever possible, and while we hope that the Joanie styles we create stay in your wardrobe for years to come, if something no longer fits or feels like you, we encourage you to give the item to someone else or sell it on our resale site here.

Finishing

To help reduce waste during the finishing process, with have requested our factories use eco-friendly silica strips and use fewer plastic dust covers. We’ve also asked them to use less steam, which will reduce their water and energy consumption.

 

Construction

We are currently working on calculating the carbon footprint of each of our products. We want to reduce this footprint by encouraging our factories to use solar energy to power their equipment and facilities. We also encourage them to reduce their water consumption, for example by installing push button taps. Alongside this, we also ask that they choose more environmentally conscious options for factory supplies and equipment.