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We’re not like regular mums, we’re cool mums! Discover stylish staples that make getting dressed easier than ever before with our selection of cool mum outfits. Featuring laid-back denim dungarees, printed jumpsuits, and dresses with pockets, this edit is filled with vintage-inspired styles to help you stay true to your personal style, no matter what parenthood throws at you. From cosy knitwear perfect for layering to functional button-down styles that are breastfeeding-friendly, no matter where you're heading, we've got cool mum style inspiration for you here! At Joanie, we design clothing with the idea of future-vintage in mind: we believe in investing in staple pieces and buying less but buying better. The Cool Mum Club edit is filled with styles designed to be worn and loved for a lifetime and then passed down for someone else to enjoy. From heirloom pieces to dual-sized dresses that can be worn pre and post-maternity, this collection features styles you'll wear and love for years to come, as well as everyday staples that make getting dressed in the morning effortless. Think Breton stripe tops, high-waisted dungarees, unique patterned knitwear, and vintage-inspired maxi dresses. Discover your new favourite cool mum outfit here!
