Horrockses Fashions X Joanie


Introducing the Horrockses Fashions X Joanie collection of vintage-inspired dresses! This limited collection takes inspiration from some of the most iconic designs from the Horrockses Fashions archive, incorporating some of the classic Joanie shapes you already know and love. We are thrilled to be collaborating with Horrockses, a brand whose name is synonymous with quality, vintage gems that have stood the test of time. When creating the collection, we sought to make modern heirlooms - dresses that will be treasured and handed down like the Horrockses originals.

 

The Horrockses X Joanie range of vintage-inspired dresses features 1940s and 1950s silhouettes inspired by our favourite Horrockses designs from the archive, alongside some of the classic Joanie shapes you already know and love. 

Vintage-inspired ‘40s and ‘50s styles have been a mainstay in our range since opening our virtual doors in 2016, and this collection of retro sundresses is one of our favourite collaborations to date. The dresses feature some of the most kitsch and unique Horrockses prints, painstakingly reproduced by our design team to replicate the look and feel of original vintage Horrockses dresses.


This year, next year - and always


Joanie is a female-fronted brand that aims to champion women with individual style. Joanie pieces appeal to those who don’t follow every trend, are sentimental about clothing, and use fashion to express their personality. We are thrilled to be collaborating with Horrockses, a brand whose name is synonymous with quality, vintage gems that have stood the test of time.

Working with a brand with historical roots in the North of England was especially important to us as a Manchester-based operation - our offices in Ardwick are a ten-minute walk from where one of the Horrockses factories used to be!

When creating this range, we wanted to make modern heirlooms - dresses that will be treasured and passed down like the originals. By collaborating with Horrockses, we have produced a collection of dresses that are easy to wear and care for, with added stretch and an increased size range. They are machine washable (unlike most of your favourite vintage pieces), and every style has pockets!

“To find an original Horrockses dress, to me, is like hitting the vintage jackpot! I’ve spent twenty years coveting these fabulous frocks, discovering one in a charity shop or at a vintage fair is like striking gold; a dress shaped keyhole into the past, a glimpse of the glamour of bygone times. 

To be able to open the archive books and reinterpret these iconic designs is an honour for Joanie, one I never dreamed would one day be my job! The parallels between Horrockses’ offices at Pin Mill Brow, and ours, just a stone’s throw away in Ardwick, Manchester are plain to see; so much has moved on in the world, yet so much remains the same too."

Lucy, Brand Director

How To Style Horrockses Fashions X Joanie

Looking for some sundress styling tips? We've got you covered! Head over to the blog for a run-down of how to style some of our favourite Horrockses Fashions X Joanie Dresses, as well as some more information about the history of the brand and how the collection came together.

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