We’re so excited to reveal the Lady Garden Foundation as our 2024 Charity of the Year! 100% of the profits from our Lollie Pyjamas will be donated to the Lady Garden Foundation, helping aid their mission to change the future of female health. Read on to learn more about the organisation and our collaboration PJs!

We are so proud to be joining forces with the Lady Garden Foundation, an organisation dedicated to raising awareness and funding for gynaecological health, on a brand-new pair of silky short pyjamas.

What Is The Lady Garden Foundation?

The Lady Garden Foundation is a national women's health charity raising funds and awareness for the five gynaecological cancers. Since launching the foundation in 2014, they have donated over £2.7 million towards The Royal Marsden Cancer Charity. They have funded research projects, diagnosis and treatment equipment, bricks and mortar, and much more, all dedicated to improving the lives and outcomes of women with gynaecological cancer.

The Lady Garden Foundation’s awareness campaigns aim to increase women’s knowledge of the symptoms of the five gynaecological cancers: ovarian, womb, cervical, vaginal, and vulval. Out of the 57 women who get diagnosed with gynaecological cancer every day, 21 of them will die, so this knowledge can be vital in helping women to understand their own bodies and can ultimately save lives.

We have chosen The Lady Garden Foundation as Joanie’s Charity of the Year for 2024. We want to help amplify the noise the foundation makes in raising awareness for the five gynaecological cancers, whether that's through education, helping women understand how to check themselves, or by encouraging conversations that break taboos. As a female-led business, we provide paid leave for our team to get regular cervical screening and have this commitment formally written into our company handbook - we hope this might inspire other businesses to follow suit. Our donation through sales of our floral gynaecological print PJs will go towards groundbreaking research, projects, and treatment for women with gynaecological cancer, a cause close to our hearts.

Lucy, Brand Manager at Joanie Clothing

The Five Gynaecological Cancers

There are five types of gynaecological cancer: Ovarian, Cervical, Uterine (womb), Vaginal and Vulval.

Gynaecological cancers have some of the worst outcomes for women, with a devastating mortality rate of 37%. Twenty-one women will die of a gynaecological cancer today, and a further fifty-seven women will be diagnosed.

Understanding the symptoms will save lives, which is why the Lady Garden Foundation is so passionate about breaking taboos and normalising conversations around gynaecological health.  

We are delighted that Joanie has chosen to work with the Lady Garden Foundation for 2024. Joanie is helping to raise awareness and funds for the five gynaecological cancers by supporting the Lady Garden Foundation. Fifty-seven women are diagnosed with gynaecological cancer every day in the UK, so we are on a mission to break the taboos and educate women across the UK about their gynaecological health and, in turn, improve the prevention of the five gynaecological cancers.

Mia Weston, Brand Manager at the Lady Garden Foundation

How We’re Supporting The Lady Garden Foundation

We’re donating 100% of the profits from every pair of Lollie Pyjamas sold to The Lady Garden Foundation, committing to a minimum donation of £5000.

To learn more about The Lady Garden Foundation and the vital work that they do, please visit their website.

Shop the Lollie Pyjamas online now!