Whether you’re curling up with a good book, dressing up little ones, or even dressing up yourself, we want to help you celebrate World Book Day in style this year with the help of some of our favourite pieces from the Joanie Book Lovers edit! 

Welcome to our staff picks series! Kicking us off is Katie, our Head of Ecommerce & Marketing. Read on to find out a little more about Katie and the Joanie pieces she’s loving right now!

Already feeling nostalgic for early 2010s fashion? You’re not alone! Twee style is back with a vengeance, and we’re here to cover everything you need to know about its recent resurgence in popularity.

It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.

It’s here, it’s jumper season, we cannot deny it any longer… This week’s drop sees our iconic street names sweater series make a comeback! We take a quick rundown on the inspiration behind the designs with Brand Director, Lucy. We delve into the history behind the iconic street names and the pop culture references behind […]

Love The Notebook and the 1940s-inspired fashion featured in the film? We help you get the look with our take on The Notebook Style. Our Brand Director, Lucy explores the beautiful styles that make this film such a huge source of vintage fashion inspiration.

This week we celebrate World Beatles Day, a day devoted to Liverpool’s finest exports John, Paul, George and Ringo. In a ‘twist’ to the norm, we look at the women behind The Beatles. A brief history of the WAGs of the Fab Four, by Brand Director, Lucy.

Hop aboard everyone, it's time to look shipshape! To mark the launch of our new nautical-inspired pieces that are making a splash this season, we wanted to take a look back at the history of nautical fashion. The love for nautical fashion is yet to dry up, so how and when did this seafaring style […]

The tea dress is back, shaking off its frumpy reputation to become the go-to dress of the season. We look back on this wardrobe classic through the eras.