The Iconic Street Names of Our Latest Jumpers

The Iconic Street Names of Our Latest Jumpers

It’s here, it’s jumper season, we cannot deny it any longer… This week’s drop sees our iconic street names sweater series make a comeback! We take a quick rundown on the inspiration behind the designs with Brand Director, Lucy. We delve into the history behind the iconic street names and the pop culture references behind the classic London locations.

Carnaby Street

You gals asked… so our Bailey jumper is back by popular demand!

The epicentre of ‘swinging London’, Carnaby Street was the capital of cool in the 1960s. Young people flocked here in search of Mary Quant’s famous mini skirts and wide-leg flares at independent boutiques, Lord John and Lady Jane, emulating the fashions of quintessential style mavens, sixties models Jean Shrimpton and Twiggy. Home to the Mods, the stomping ground of The Who, Small Faces and The Rolling Stones; The Kinks also wrote ‘Dedicated Follower of Fashion’ in honour of the area.

Our Bailey Carnaby Street jumper is knitted in a striking tomato red soft cotton yarn, created with a relaxed fit and the famous road sign slogan emblazoned across the front in an intarsia knit design. Give a nod to mod and pair with your favourite A-line mini skirt.

Joanie Clothing Bailey Carnaby Street Jumper

Bailey Carnaby Street Intarsia Jumper

Abbey Road

Meet Ringo, where style and comfort Come Together!

The St John’s Wood district of Westminster is home to the famous Abbey Road Studios and THAT iconic zebra crossing. The North London street gained worldwide attention after the 1969 release of the geographically named, penultimate Beatles album, ‘Abbey Road’. John, Paul, George and Ringo recorded the majority of the Beatles’ work in the innovative studios, which have remained a place of pilgrimage for Beatlemaniacs. A regular player on the Joanie jukebox, the album features George Harrison’s seminal ‘Here Comes the Sun’ and (my personal fave) Ringo’s classic solo ‘Octopus’s Garden’.

Our swinging sixties slogan jumper, Ringo features classic monochrome colours, in a relaxed fit featuring the famous ‘Abbey Road’ London road sign in an intarsia knit. A monochrome crossing of ‘60s cool and modern-day versatility!

Joanie Clothing Ringo Abbey Road Black Jumper

Ringo Abbey Road Intarsia Jumper

Mornington Crescent

Say hello to Humph, our newest member of the gang. I’m Sorry, I Haven’t a Clue why we put this on a jumper… well, we do really!

Our ode to the classic radio parlour game. First played in the 1960s, this perplexing satirical journey around London’s landmarks ends at the iconic Camden tube stop, interspersed with hilarious discussion - hard to define but hysterically funny.

In a pretty blue shade with the classic road sign slogan that inspired several niche Britpop records too, this soft cotton jumper with a ribbed cuffs and hem, a crew neck and intarsia knit slogan will pair perfectly with vintage jeans to become your winning combination.

Joanie Clothing Blue Humph Mornington Crescent Jumper

Humph Mornington Crescent Intarsia Jumper

Customer Service Update

MIND THE GAP - Standby for even more iconic street names, with new styles coming down the line! The next station is…? Answers on a postcard please.

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