Lucy, Brand Director

It’s finally here! The first Dawn O’Porter X Joanie collection has just launched, and we couldn’t be more excited. Known for her eclectic personal style, Dawn has worked closely with the Joanie team to produce a dreamy ‘70s-inspired collection that reflects her unique style and her love of bold retro prints! 

We’re thrilled to unveil our mini collection designed in collaboration with the inimitable Telegramme Paper Co. To celebrate this new partnership as part of our Joanie Gallery series, our Brand Director, Lucy interviews the husband and wife duo behind the brand, Bobby and Kate.

Jillian Goeler is the latest artist we’ve collaborated with in our limited-edition Joanie Gallery series. To celebrate the launch of a range of tees and sweatshirts featuring Jillian’s designs, our Brand Director, Lucy interviews the artist to find out more.

It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.

Meet Audrey Herbertson! As part of our ongoing Joanie Gallery Project – a series of collaborations with artists we admire – we’ve teamed up with US illustrator, Audrey Herbertson. Our Brand Director, Lucy interviews Audrey to give you an insight into this groovy collaboration!

To celebrate the launch of our Molly Hatch For Joanie collaboration collection, our Brand Director Lucy sat down for a virtual cup of tea with Molly to ask the burning questions you want to know!

To celebrate the launch of our third collaboration with style maven Sophia Rosemary, Brand Director Lucy sat down for a virtual chinwag with Sophia.

We trip back through the time and explore vintage dresses and the key dress shapes that dominated the decades with Joanie’s Brand Director, Lucy. Great Scott! Power up the flux capacitor…

It’s here, it’s jumper season, we cannot deny it any longer… This week’s drop sees our iconic street names sweater series make a comeback! We take a quick rundown on the inspiration behind the designs with Brand Director, Lucy. We delve into the history behind the iconic street names and the pop culture references behind […]

Love The Notebook and the 1940s-inspired fashion featured in the film? We help you get the look with our take on The Notebook Style. Our Brand Director, Lucy explores the beautiful styles that make this film such a huge source of vintage fashion inspiration.