Welcome to the next instalment of our series of fashion history lessons. Joanie’s Founder, Lucy, is taking us back through the eras with a rundown of who’s who and what was (and still is in our book!) cool way back when. Next up – 1960s style!

Welcome to the first in our new series of fashion history lessons. Joanie’s Founder, Lucy, is taking us back through the eras with a rundown of who’s who and what was (and still is in our book!) cool way back when. First up – 1970s style!

This week on the blog, we’re talking all about vintage dresses! Lucy, Joanie’s founder, is taking us back in time to explore the key dress shapes that dominated the decades from the 1940s up to the 1990s…

Our latest collection is an ode cafécore style and the simple pleasure of visiting your favourite coffee shop. Based loosely around a design concept we like to call ‘intentional dressing for non-occasions’ – put simply, the times when you put a little more effort into your outfit, but just for you, just for fun!

It’s finally here! The first Dawn O’Porter X Joanie collection has just launched, and we couldn’t be more excited. Known for her eclectic personal style, Dawn has worked closely with the Joanie team to produce a dreamy ‘70s-inspired collection that reflects her unique style and her love of bold retro prints! 

It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.