Welcome to our staff picks series! Kicking us off is Katie, our Head of Ecommerce & Marketing. Read on to find out a little more about Katie and the Joanie pieces she’s loving right now!

We devised this series to give you a glimpse into Joanie HQ and the brilliant individuals that make up our small and passionate team!

Find out about the people behind our brand and their roles at Joanie, as well as the pieces they’re currently coveting from our collection!

Meet Katie, Head of Ecommerce & Marketing

Hi Katie! Tell us about your role at Joanie - what does a typical day look like?

Hello! My role at Joanie is exciting and varied so a typical day doesn’t really exist – which I love! Working across Ecommerce and Marketing means that my job involves sinking my teeth into data and scrutinising the details to identify aspects of our website we can improve to enhance the shopping experience we offer our customers; as well as planning creative campaigns and working with the team on fun projects like collaboration ranges, product launches and brand messaging.

What’s the best bit about your job?

I love the fact that Joanie is a independent brand and I get to work alongside a small group of amazing individuals, whose work has such a huge impact on everything we do. Being in a small team, it’s great to see what everyone is working on – it’s so rewarding to watch the full process from the idea, to the design and fit process, to receiving the finished product and shooting it, to working on the messaging and launch of the product, to seeing the reaction it has with our customers.

Can you describe yourself in three words?

Positive, compassionate, tenacious.

How would you define your personal style?

Those who know me would say I wear A LOT of black! There are few other colours I really wear; you might occasionally spot me in green, red or purple! I’m also pretty partial to animal print, particularly leopard, and definitely a fan of a vintage band tee. If I’m casual, I’ll usually wear oversized styles with trainers, but I also like more feminine pieces that are cinched at the waist – a good midi wrap dress or belted jumpsuit are go-to styles for me.

I’ve also just gone on Maternity Leave so I’ve been wearing a lot of stretchy leggings of late and will be glad to have the opportunity to dress up again in ‘proper’ clothes soon!

Staff Picks: Katie’s Favourites

I’ve picked out five of my favourite pieces available on the site at the moment – some of these I have already, and others are definitely on my wishlist!

MODEL WEARING MORK BLACK BOILERSUIT, MODEL WEARING CANDI TIGER DRESSMork Denim Short Sleeve Boilersuit, Candi EcoVero™ Red Tiger Print Midi Dress

Mork Denim Short Sleeve Boilersuit - Black

What’s not to love here? It’s classic black, a flattering shape with a tie waist and is created in conscious BCI Cotton. I bought this boilersuit just before Christmas and am looking forward to wearing it post-pregnancy – the zip front will be handy for breastfeeding too!

Candi EcoVero™ Red Tiger Print Midi Dress

I fell in love with this dress as soon as the sample arrived at the office! The length and shape of this style is just perfect with its square neckline, three-quarter voluminious sleeves and tiered hem. I adore the red and black tiger print and can’t wait to team this with Doc Martens boots, bare legs, a leather jacket and sunglasses in spring.

MODEL WEARING BLEECKER BLACK DUNGAREES AND SELINA LEOPARD PRINT TOPBleecker Stretch Denim Dungarees, Selina Leopard Print High Neck Stretch Jersey Top

Selina Leopard Print High Neck Stretch Jersey Top

A few years ago, we did a similar version of this style in a bodysuit and it’s one of my most-worn pieces – perfect for layering under an oversized band tee. I’ve been eagerly awaiting the arrival of this top, now created in our new signature leopard print and in super soft Modal, one of our new responsible fabrics.

Bleecker Stretch Denim Dungarees – Black

Another classic style that I got recently that I’m looking forward to wearing soon. The perfect dungarees are hard to come by and I might be biased, but I think we’ve nailed these! The high waist, the slightly cropped leg, the comfortable hint of stretch, the adjustable straps, the responsible BCI fabric…

TWO MODELS WEARING MARLEY TEEMarley Everything Will Be Alright Slogan Tee

Marley Everything Will Be Alright Slogan Tee

This tee is part of our collaboration with Telegramme Paper Co. – a print brand which I love and have several of their designs around my house, including a version of the design on this tee! I love the positive slogan graphic and the retro ringer details of this T-shirt.