Meet Sophia Rosemary, Joanie’s Merchandiser
Ever wondered who’s behind the pretty, nostalgic styles that hit the Joanie website? We wanted to share a little ‘behind-the-scenes’ from Joanie HQ in a mini series of interviews with some of the Joanie Gals behind the brand.
Meet Sophia Rosemary, Joanie's Merchandiser extraordinaire, Sophia works hard to make sure the orders are placed with our suppliers and that each range makes it to the website on time. We quizzed Sophia about her style inspirations and favourite Joanie picks...
How would you describe your style?
I’m quite relaxed most of the time and a bit tomboy-y, I pretty much live in Converse, however when I do dress more girly, I’m normally inspired by sixties fashion.
Who is your style icon and why?
What item of clothing can’t you live without?
Where are you travelling to this year?
What is your packing essential?
Are you an over packer or sensible packer?
What has been your favourite place you’ve travelled to?
What’s your airport outfit going to be?
Comfy trousers (maybe the Romily) and an oversized tee.
Your Joanie holiday picks are...
The Sofia skirt, Elspeth dress in Polka Dot.
Visit Sophia's Blog for more style inspiration.