Meet Sophia Rosemary, Joanie’s Merchandiser
Ever wondered who’s behind the pretty, nostalgic styles that hit the Joanie website? We wanted to share a little ‘behind-the-scenes’ from Joanie HQ in a mini series of interviews with some of the Joanie Gals behind the brand.
Meet Sophia Rosemary, Joanie's Merchandiser extraordinaire, Sophia works hard to make sure the orders are placed with our suppliers and that each range makes it to the website on time. We quizzed Sophia about her style inspirations and favourite Joanie picks...
How would you describe your style?
I’m quite relaxed most of the time and a bit tomboy-y, I pretty much live in Converse, however when I do dress more girly, I’m normally inspired by sixties fashion.
Who is your style icon and why?
Baby from Dirty Dancing and George Harrison. Baby because she has the best collection of stripes and George because he has the best collection of denim
What item of clothing can’t you live without?
My dungarees
Where are you travelling to this year?
Marrakesh!
What is your packing essential?
My camera
Are you an over packer or sensible packer?
OVER!!
What has been your favourite place you’ve travelled to?
Rome
What’s your airport outfit going to be?
Comfy trousers (maybe the Romily) and an oversized tee.
Your Joanie holiday picks are...
The Sofia skirt, Elspeth dress in Polka Dot.
Visit Sophia's Blog for more style inspiration.
Joanie x
2 Comments
-
Joanie X Sophia Rosemary Part 3: Interview with Sophia
To celebrate the launch of our third collaboration with style maven Sophia Rosemary, Brand Director Lucy sat down for a virtual chinwag with Sophia.
-
Joanie X Sophia Rosemary – Blogger Collaboration Collection Launch
It’s here! Our very first collaboration range has arrived: Joanie X Sophia Rosemary. Designed in collaboration with style blogger Sophia Rosemary, the capsule collection of six graphic and slogan T-shirts perfectly reflects Sophia’s music culture and style inspirations across the ‘60s and ‘70s. Read on to discover the inspiration behind each tee!
-
Joanie X Sophia Rosemary
It’s finally here, the second Joanie X Sophia Rosemary Collection! This capsule collection of graphic and slogan T-shirts has been designed perfectly to reflect Sophia’s nostalgic style inspirations, drawing upon her love of film and music. So from the words of Sophia, let’s meet the gang… Thorlby ‘Hopeless Hearts Hotel’ Tee, £22 Like the original but cooler… […]
-
Meet Team Joanie: Katie’s Staff Picks
Welcome to our staff picks series! Kicking us off is Katie, our Head of Ecommerce & Marketing. Read on to find out a little more about Katie and the Joanie pieces she’s loving right now!
-
Joanie’s First Photoshoot
We’ve been busy preparing for the launch of our first ever collection, which of course means, Joanie’s first photoshoot! Here’s a little look behind the scenes….
-
Carrie Hope Fletcher X Joanie: Interview with Carrie
It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.
blog, I truly like your technique of writing a blog.
I book-marked it to my bookmark site list and will be checking back
soon. Take a look at my web site too and
let me know how you feel.
I most certainly will highly recommend this web site!