Fashion

We’re thrilled to unveil our mini collection designed in collaboration with the inimitable Telegramme Paper Co. To celebrate this new partnership as part of our Joanie Gallery series, our Brand Director, Lucy interviews the husband and wife duo behind the brand, Bobby and Kate.

We’re into the crisp autumn months and so are back with the next quarterly update on our sustainability journey, penned by our specialist Sourcing & Sustainability Consultant, Julia Redman. Read on to hear about our latest news and developments.

An ethical denim update following the return of some of your favourite styles! We’ve been working hard to improve the sustainability of our denim pieces and our new range is created using responsible BCI Cotton. Find out more!

If you’re not sure what goblincore is or whether you’re ready to embrace it, fear not! We’ve put together everything you need to get to know this style, fall in love with it and know how to adopt it for spooky season and beyond.

Jillian Goeler is the latest artist we’ve collaborated with in our limited-edition Joanie Gallery series. To celebrate the launch of a range of tees and sweatshirts featuring Jillian’s designs, our Brand Director, Lucy interviews the artist to find out more.

It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.

What is cottagecore? And how can it work for Autumn/Winter? We’ve got the answers! We’ve picked out our top 5 cottagecore style dresses that will see you through the A/W season in style.

We’re thrilled to once again be collaborating with The Girls’ Network – a wonderful award-winning charity that works with girls from disadvantaged communities and provides them with a female mentor to open new opportunities and networks that they otherwise would not have access to. Our Gloria ‘Girl Power’ Slogan Tee is available now, with £5 […]

Meet Audrey Herbertson! As part of our ongoing Joanie Gallery Project – a series of collaborations with artists we admire – we’ve teamed up with US illustrator, Audrey Herbertson. Our Brand Director, Lucy interviews Audrey to give you an insight into this groovy collaboration!

This year, we’re looking at staying a little closer to home this summer. If you’re planning a staycation in 2021, we’re here to help with location ideas as well as tips on what to wear!