Welcome to our staff picks series! Next up is Liv, our Digital Marketing Manager. Read on to find out a little more about Liv and the Joanie pieces she’s loving right now.

We devised this staff picks series to give you a glimpse into Joanie HQ and the brilliant individuals that make up our small and passionate team!

Find out about the people behind our brand and their roles at Joanie, as well as the pieces they’re currently coveting from our collection.

Meet Liv, Digital Marketing Manager

Hi Liv! Tell us about your role at Joanie - what does a typical day look like?

I only joined the team a couple of months ago, but already I am loving working with such an incredible girl gang. Joanie is growing fast, so there is always something to do! My job is to develop and execute marketing strategies across our digital channels. Day to day, I produce marketing reports to understand our performance and make suggestions based on any learnings I find. I have to be very reactive and recognise market trends quickly so we are always one step ahead. I work closely with our multi-channel functions, such as paid media, social, email, and PR, to continuously optimise our performance.

What’s the best bit about your job?

I love the Joanie brand, and promoting our incredible products really makes me happy. Marketing our latest drops to the world is super exciting, and it is very rewarding to hear feedback from customers when they have fallen in love with the products they have bought!

Can you describe yourself in three words?

Enthusiastic, approachable, and fun!

How would you define your personal style?

This is tough! Mine is a bit all over the place. I love bold prints. There’s nothing like a midi dress that is floral or covered in leopard print! I also love an oversized band T-shirt. My music taste is something I am very proud of! You’ll rarely catch me in anything other than a pair of Dr. Martens. You just can’t beat them.

Staff Picks: Liv's Favourites

I’ve picked out five of my favourite pieces available on the site at the moment – some of these I have already, and others are definitely on my wishlist!

Dawn O’Porter X Joanie - Hemingway Embroidered Black Midaxi Dress

I absolutely love this dress. Everything about it is incredible! What a statement piece… The embroidery is gorgeous, and the sleeves are fantastic. I am not sure if I am cool enough to pull this off, but it’s definitely on my wishlist!

Mandy Mid Wash Denim A-Line Mini Skirt

Everyone needs a staple denim skirt in their wardrobe. This one is perfect. Great shade of denim and the perfect length. Super easy to wear!

Georgia Marigold Print Square Neck Dress

I love the Georgia silhouette. Every pattern we have is fantastic, but Marigold is right up my street. When I first wore this, I got so many compliments on the fit. The square neckline isn’t too wide, the waist hits just in the right place, and the length is perfect!

Natural History Museum X Joanie - Jerry Meteorite Print Jumpsuit

I always sway towards a floral print, and I wanted to try something new. The meteorite print caught my eye because I love the colour purple. The Natural History Museum collaboration really fascinates me, and I love how we have used iconography and illustrations from the museum’s archives. The fit of this is incredible, and it is super comfy. I always get compliments when wearing this – a few people have even stopped me in the street!

Fonda Floral Print Square Neck Belted Swimsuit

I fell in love with this swimsuit because of the unique print. I am definitely a swimsuit girlie, and this one is super comfortable – even with the belt. It is stretchy but pulls you in at all the right places. It is made from sustainable fabric and washes like a dream! I know this will be a holiday staple for me for years to come.