Breastfeeding-friendly Style Essentials

Breastfeeding-friendly Style Essentials

In this series, we chat breastfeeding style essentials with Joanie's resident mum and Head of Ecommerce, Jess! As a first-time mum, Jess has found out what the essentials really are and what kind of clothing styles are the most breastfeeding-friendly - while still being stylish!

Read more →

What to wear while breastfeeding

What to wear while breastfeeding

What to wear while breastfeeding  We asked Sophie Mascoll a Breastfeeding Peer Supporter for the NHS and an ABM (Associate of Breastfeeding Mothers) to offer up her guidance on which Joanie dresses and tops styles are perfect to wear while breastfeeding. For any of you gals looking for tips on what to wear while breastfeeding, read on...

Read more →