1. The Essential Guide to the Goblincore Aesthetic

    The Essential Guide to the Goblincore Aesthetic

    If you’re not sure what goblincore is or whether you’re ready to embrace it, fear not! We’ve put together everything you need to get to know this style, fall in love with it and know how to adopt it for spooky season and beyond.
  2. Artist Collaboration: Interview with Jillian Goeler

    Artist Collaboration: Interview with Jillian Goeler

    Jillian Goeler is the latest artist we’ve collaborated with in our limited-edition Joanie Gallery series. To celebrate the launch of a range of tees and sweatshirts featuring Jillian’s designs, our Brand Director, Lucy interviews the artist to find out more.
  3. Carrie Hope Fletcher X Joanie: Interview with Carrie

    Carrie Hope Fletcher X Joanie: Interview with Carrie

    It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.
  4. 5 Cottagecore Dresses for the A/W Transition

    5 Cottagecore Dresses for the A/W Transition

    What is cottagecore? And how can it work for Autumn/Winter? We’ve got the answers! We’ve picked out our top 5 cottagecore style dresses that will see you through the A/W season in style.
  5. Our Summer Sustainability Update with Sourcing & Sustainability Consultant Julia Redman

    Our Summer Sustainability Update with Sourcing & Sustainability Consultant Julia Redman

    It’s summer! And we’re back with another quarterly update on our sustainability journey. Our specialist Sourcing & Sustainability Consultant, Julia Redman is here with the latest news and improvements we’ve made since our last update.
  6. The Girls’ Network Charity Collaboration: Interview with Rebecca Stevens

    The Girls’ Network Charity Collaboration: Interview with Rebecca Stevens

    We’re thrilled to once again be collaborating with The Girls’ Network – a wonderful award-winning charity that works with girls from disadvantaged communities and provides them with a female mentor to open new opportunities and networks that they otherwise would not have access to. Our Gloria ‘Girl Power’ Slogan Tee is available now, with £5 […]
  7. Artist Collaboration: An Interview with Illustrator Audrey Herbertson

    Artist Collaboration: An Interview with Illustrator Audrey Herbertson

    Meet Audrey Herbertson! As part of our ongoing Joanie Gallery Project – a series of collaborations with artists we admire – we’ve teamed up with US illustrator, Audrey Herbertson. Our Brand Director, Lucy interviews Audrey to give you an insight into this groovy collaboration!
  8. What to Wear for a Staycation This Summer

    What to Wear for a Staycation This Summer

    This year, we’re looking at staying a little closer to home this summer. If you’re planning a staycation in 2021, we’re here to help with location ideas as well as tips on what to wear!
  9. What is EcoVero™? About Our Sustainable Viscose Fabric

    What is EcoVero™? About Our Sustainable Viscose Fabric

    As part of our commitment to being more sustainable and reducing our carbon footprint, we have introduced LENZING™ ECOVERO™ to our product ranges. Our Sourcing & Sustainability Consultant, Julia explains what the wonder fabric EcoVero™ is and what makes it a sustainable choice.
  10. Molly Hatch For Joanie: Interview with Molly

    Molly Hatch For Joanie: Interview with Molly

    To celebrate the launch of our Molly Hatch For Joanie collaboration collection, our Brand Director Lucy sat down for a virtual cup of tea with Molly to ask the burning questions you want to know!

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