Breastfeeding-friendly Style Essentials

In this series, we chat breastfeeding style essentials with Joanie’s resident mum and Head of Ecommerce, Jess! As a first-time mum, Jess has found out what the essentials really are and what kind of clothing styles are the most breastfeeding-friendly – while still being stylish!

Seeing as we’re going to be talking about breasts, mainly mine, I feel I ought to introduce myself – I’m Jess – a first-time mum to a just turned one year old, ‘Wilf’. Having breastfed for 12 months and with no sign of it stopping anytime soon, over this series of blog posts I thought I would share my experience and shed some light on what you really need. Here’s a little look at the essentials, plus some breastfeeding-friendly styles with my favourite new season pieces from Joanie.

The term ‘essentials’ in breastfeeding is often thrown around as a ruse to encourage you to purchase things you don’t really need – yes I’m looking at you, ‘feeding cover’.


Here’s a list of what you actually need;

  • Breasts (obviously)
  • A good lanolin nipple cream – Lansinoh is the best I’ve found
  • A breastfeeding pillow, ideally with a washable cover
  • Soft nursing bras
  • Breast pads, for the early days when your milk has not regulated!
  • Snacks – producing milk, and breastfeeding, uses up to 600 additional calories per day. Eating regularly will ensure your supply doesn’t diminish.
  • Clothes you’re comfortable feeding in – this never gets mentioned as there is such a focus on ‘covers’ which in essence are a pinny or a large scarf which often leave you and your baby hot and bothered!


Having recently returned to work (to the lovely Joanie Clothing), I found myself having to step away from loungewear and dress like a fully functioning adult – which let’s face it, after poo explosions, Peppa Pig and tantrums all before 8am, it’s quite a challenge.

My saving grace has been updating my wardrobe with breastfeeding-friendly styles, which allow me to feed/express around my day without getting caught short and allowing me to still feel like myself.

This season, I’m spoilt for choice when it comes to breastfeeding-friendly style, with pieces that allow easy feeding without compromising on looking good.


The Button-Down Blouse

A firm favourite of mine this season is Violetta, a red floral print blouse with a Victoriana collar. I’ve worn mine with a cami underneath for discreet feeding and paired with jeans and soft pumps.

 Joanie Violetta Print Blouse

The Jersey Wrap Dress

This soft jersey wrap V-neck dress is a dream.

I’ll be wearing mine with tights and boots and styled with my leather jacket for minimal effort days when I need to look ‘together’.

Breastfeeding Essentials and Style

The Button- Down Jersey Dress

Another simple breastfeeding- friendly piece that promises maximum style. This cherry print soft jersey dress features a button-down front for breastfeeding with ease.

Breastfeeding-friendly style - Jersey printed dress

The Button-Down Tea Dress

This button-through tea dress is perfect for easy wear and will see you through the next months as the weather warms – hoorah!

Breastfeeding-friendly style - printed tea dress


The Classic Wrap Dress

An iconic print in an easy wrap dress, what’s not to love?! The Dent is my absolute must-have this season.

Breastfeeding Style Retro Wrap Dress

The Button Down Shirt Dress

This button-through denim dress is an absolute classic, I’ll be wearing mine season after season, but for now with a simple stretch cami underneath and boots.Breastfeeding-friendly style - denim dress

Jess x


  1. I just ordered my first top from your line of clothing and I just love it!! The color is vibrant, the fabric is soft and the fit is accurate to size. I’m new at this nursing thing and have had my ups and downs getting the hang of it. So thank you for taking some stress off me so I can feel good about myself in fashion and practicality.

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