Love reading? Say it with your chest (and arms, and back, and legs) in Toby and Tally! These modern wardrobe classics were created in collaboration with World Book Day®, a charity that changes lives through a love of books and reading.
We’re donating £10 from the sale of every Tally Dress and £5 from the sale of every Toby Sweatshirt to World Book Day, to help them support more children to enjoy reading and benefit from the improved life chances this brings them, committing to a minimum donation of £5000.
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We’re thrilled to have partnered with World Book Day this year. This fantastic charity encourages and enables children, particularly from disadvantaged backgrounds, to experience the joy of reading – something we’re incredibly passionate about at Joanie. Our love of literature has inspired many of our designs over the years and we know that our Joanie Gals love to get involved in World Book Day; making this a perfect collaboration that supports an excellent cause!
Katie Smith, Head of Ecommerce & Marketing
World Book Day is a charity that promotes reading for pleasure, offering every child and young person the opportunity to have a book of their own.
Reading for pleasure is the single biggest indicator of a child’s future success - more than their family circumstances, their parents’ educational background, or their income. World Book Day wants to ensure more children, particularly those from disadvantaged backgrounds, fall in love with reading, promoting the life-long habit of reading for pleasure and the improved life chances this brings. Find out more at worldbookday.com.
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We are thrilled to be collaborating with Joanie on this stylish and exciting new partnership. Now you can wear and share your love of books – and help others do the same. Joanie’s generous support will help us reach more children and help them grow up with the joy and life-changing benefits of reading.
Cassie Chadderton, CEO of World Book Day
World Book Day X Joanie
We’re partnering with World Book Day on two classic bookish styles to help raise funds for the charity, committing to a minimum donation of £5000. Learn more about the collaboration on our blog!
