The Coronation Street X Joanie collection is here! This retro range has been designed in collaboration with the team at Coronation Street, taking inspiration from their rich 63-year history and paying homage to some of the most well-loved businesses and brands on the cobbles. The brand-new limited collection features plenty of tongue-in-cheek slogans and vintage-inspired motifs, from Roys Rolls to Newton and Ridley Bitter and so much in between...
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“'Corra,' as it's affectionately known in our house, was and is a mainstay of family life. Whatever else is going on in the world, good or bad, there’s ALWAYS Coronation Street on in the background. The nation’s favourite TV soap, an institution for us northern folk – I could listen to Audrey Roberts sigh all day long.
Working on a collab with Coronation Street has been such fun. I really enjoyed working with the producers to ensure the devil was in the detail – from making sure the window lintels to the famous terrace were perfectly accurate, matching the window graphics in Dev’s corner shop to ensure continuity, to making sure Norris’ paperboy was standing outside the Kabin was a dream job for me.
We wanted to create wearable, tongue-in-cheek products that would feel like they had come out of a vintage store rather than a gift shop. Our exclusive Coronation Street all-over print was lovingly created to make people take a second look and start a fun conversation when someone notices the details!”
Lucy, Brand Director
When it came to designing this collection, we were keen to reference some of the most memorable parts of Coronation Street while consciously creating nostalgic pieces that felt more suited to a vintage shop than a gift shop.
Every style in the six-piece collection is crafted from a responsible fabric, either organic cotton or LENZING™ ECOVERO™ viscose, and every piece is named after notable characters and families who have graced the cobbles over the last 62 years.
As a Manchester-based brand, being able to work on a collection with Coronation Street felt like a natural move, and it really has been a dream collaboration: from vintage-inspired ringer tees to second-discovery street prints and so much more, this range is one for superfans and casual viewers alike!
Set in Weatherfield, a fictional town in inner-city Salford, Coronation Street follows the lives of the working-class community that lives on and around the eponymous cobbled road. The first episode aired on the 9th of December 1960, and since then, they’ve gone on to amass millions of viewers a week across the globe. Famous fans of the show reportedly include Bob Dylan, Snoop Dogg, Morrissey, and the late George Michael!
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“We are thrilled to be collaborating with Joanie on this collection of retro Coronation Street clothing. For many viewers, Coronation Street has a warm, nostalgic feeling that perfectly aligns with Joanie’s values. Working with a brand with roots in Manchester was also so important to us, and we couldn’t be more proud of the collection we’ve created together.”
Katy Roberts, Head of Merch & Shops Delivery at Coronation Street
Coronation Street X Joanie: The Inspirations Behind Our New Collection
We’re so excited to premier this brand-new range filled with retro gems inspired by over 60 years of Coronation Street history. This limited collection features plenty of tongue-in-cheek slogans and vintage-inspired motifs, from Roys Rolls to Newton and Ridley Bitter and so much more!
Shop the Collection
