It’s officially autumn, so we wanted to check in with you, Joanie Gals, and let you know where we’re at on our journey toward becoming a more sustainable brand while sharing some of our newly set goals for the future!

Our Sustainability Goals

Over the last year, the team here at Joanie has been working hard to improve our sustainability credentials with the intention of becoming a more conscious, environmentally-friendly brand. Our consistent efforts have meant that we’ve surpassed some of the ambitious goals we set ourselves last year at the end of 2021.

We’re taking this time to reflect on the year and what we’ve achieved so far, as well as looking to the future and setting some new goals for 2023 to make sure we’re constantly improving our practices and becoming more environmentally conscious.

Sustainability Goals For 2023

Here are some of the latest goals we've set ourselves to help continually improve our practices around sustainability and become a more conscious brand!

We will always choose the most environmentally responsible fabric/yarn

In December 2021, we pledged that we would make 85% of our range from a more sustainable fabric by the end of 2022, a target we achieved way ahead of schedule back in June this year. 

We are committed to always choosing the most environmentally-friendly fabric or yarn that we can, and we want to build on this further in the coming year - by the end of 2023, we aim for all Joanie products to be made using the most responsible material available to us.

Nevada Square Neck Tiered Velvet Midaxi Dress, Bellisima Velvet Ruffle Mini Dress
Our new velvet styles are made using recycled post-consumer polyester, including plastic bottles that may have otherwise ended up in landfill.

We want to make sure that all of our suppliers are 4-pillar SMETA audited

In 2020, we joined SEDEX, a global ethical data exchange platform that enables the sharing of company data and social and ethical audits among its members. All of our suppliers must be SEDEX members, ensuring that our factories are audited against SMETAs social auditing methodology.

SMETA audits are carried out using the ETI Base Code and are conducted against two or four auditing pillars. A 2-pillar audit is mandatory and investigates labour standards and health and safety; a 4-pillar audit combines this with two additional pillars, business ethics and environment.

All of our suppliers are currently 2-pillar SMETA audited, and by the end of 2023, we hope to improve this further. We want to ensure that every factory we use is 4-pillar SMETA audited. You can read more about SMETA auditing practises here on the SEDEX website.

A sneak peek of some of our recycled polyester fleece launching later this month!

We want to develop recycled cotton

Part of our journey toward becoming a more conscious brand involves incorporating more post-consumer waste when sourcing our yarns and fabrics. This year, we introduced a new velvet material derived from recycled post-consumer polyester, including plastic bottles that may have otherwise ended up in landfill.

We’ve also got some very exciting styles coming soon, including fleece coats made using recycled polyester derived from post-consumer plastic bottles! Incorporating recycled cotton into our range is the next step on our journey, and we’re committed to exploring this further in the coming year.