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About Us

Since we opened our virtual doors in October 2016, we’ve strived to do things a little differently. Our love of vintage style is deep-rooted; we’re inspired by nostalgia, taking the best bits of vintage clothing and reimagining them for the modern, everyday wardrobe.

At Joanie, we aim to replicate the thrill of the find. Falling in love with one of our styles is like discovering a real gem that fits you perfectly, is sustainably made, is easy to care for and will be treasured for years to come. We may look to the past for inspiration, but creating future vintage is our aim.

Inspired by our founder’s Great Aunt Joanie and the principle of buying less but buying better, we have championed slow fashion from the beginning by making unique styles that don’t just follow the latest trends and that stand the test of time. The natural progression from this conscious approach to design has led us down the path to becoming a more sustainable brand. We’re here to prove that responsible fashion can be fun!

What Our Customers Say

Brilliant brand!

Really appreciate your excellent customer service and the dress is lovely too. Well done for being such a brilliant brand!

Thank you once again

Thank you once again Joanie, you never let me down! Only brand of clothing I’ve found that fits an hourglass figure, flatters in just the right way which makes me love my curves instead of being disappointed.

Great customer service!

Thank you for the great customer service I've received. The communications have been prompt, clear and very helpful. It's hard to come by good service (and lovely unique clothes) from online retailers these days!