Choose the most environmentally responsible fabric/yarn

We plan to always choose the most environmentally responsible fabric or yarn for all products by the end of 2023.

4-pillar SMETA audited suppliers

All of our suppliers should be 4-pillar SMETA audited, incorporating a higher level of environmental audit.

Develop recycled cotton

We would like to develop recycled cotton - incorporating post-consumer waste sourcing of yarns & fabrics.

Charity collaboration with Mind Out

We donated £5 from the sale of every Bungle Jumper to MindOut, a charity that works to improve the mental health and wellbeing of members of the LGBTQ+ community by making mental health a community concern.

Charity collaboration with Hey Girls

We also donated £5 from the sale of every Pink Mercer Pinafore and pair of Pink Bleecker Dungarees to Hey Girls, the female-led buy-one, donate-one period product social enterprise that aims to eradicate period poverty in the UK.

Introduced REPREVE® denim

In 2022, we introduced certified REPREVE® denim into our range. REPREVE® a sustainable fibre derived completely from recycled materials, including post-consumer water bottles and pre-consumer waste.

Target achieved: 85% of our range will be made from a sustainable fabric blend by the end of 2022

We achieved our target for the end of the year almost six months early, and as of June 2022, over 85% of the products on the Joanie website were made from a sustainable fabric blend!

Introduced Livaeco™ Viscose dresses

We introduced dresses made using fully certified Livaeco™ Viscose, a natural cellulosic fibre made from yarn derived from wood pulp from certified sustainably managed forests.

Target set: 85% of our range to be made from a sustainable fabric blend by the end of 2022

We planned to increase the percentage of products in our range made from environmentally friendlier sustainable fabric blends to 85% in 2022.

Target set: 50% of our range to be made from a sustainable fabric blend by the end of 2021

Our target for the end of 2021 was to have 50% of our range made up of sustainable lines. We beat this target and set an ambitious goal for 2022 to ensure that the number of items on our site made from a sustainable blend of fabrics would continue to increase!

Published our first Ethical & Sustainability statement

We continually re-evaluate our goals and standards, and where a sustainable alternative exists and is practical and attainable, we are committed to implementing it in the production of our garments. We publish as much information as we can, and regular updates can be found on our blog, including posts from Julia, our Sustainability Consultant!

Organic and BCI cotton T-shirts and sweatshirts

As of March 2021, our entire range of t-shirts and sweatshirts are made using either cotton grown to Better Cotton Initiative (BCI) standards or organic cotton.

Introduced Lenzing™ Ecovero™ Viscose Dresses

We introduced dresses made using fully certified Lenzing™ Ecovero™ viscose, a fabric derived from certified renewable wood sources. Any Joanie products made with Lenzing™ Ecovero™ viscose are registered and come with authentic Lenzing™ Ecovero™ swing tags.

Joined SEDEX

Every supplier we work with is signed up to and audited by SEDEX, and any new suppliers must also be members. A two-pillar audit is mandatory, and we hope to have most of our suppliers audited against all four pillars by the end of 2023.

Organic cotton dresses

In June 2021, we began to incorporate organic cotton into our wider product mix, launching a range of organic cotton sundresses. Organic cotton is more sustainable than traditional cotton because its production doesn't involve chemicals, fertilisers, or pesticides.

Switched to recycled poly bags

All suppliers and bags used for customer returns are made using recycled plastic poly bags that can be recycled again!

Introduced organic cotton knitwear

In November 2021, we improved some of our best-selling knits by switching to organic cotton. 

Introduced Lenzing™ Ecovero™ Viscose knitwear

We expanded our range of garments made using fully certified Lenzing™ Ecovero™ viscose by introducing knitwear made from this sustainable fabric.

Introduced Lenzing™ Modal jersey

At the end of 2021, we introduced another sustainable material, Lenzing™ Modal, into our range. Our Modal fabric is produced by Lenzing™, ensuring that it is produced in a closed-loop process, under their strict regulations, which minimises emissions and conserves resources.

Charity collaboration with The Pankhurst Trust

We raised over £1500 to further support the work of The Pankhurst Trust through sales of our Emmeline Jumper, our second collaboration with the charity.

Climate positive workforce

We are a Climate Positive Workforce and are signed up with Ecologi to offset all of our business and personal travel by growing our own company forest! 

Living wage employer UK

Joanie Ltd is a ‘Living Wage’ employer, which means that we have committed to paying all our employees a wage that meets the cost of living, not just the government minimum!

Hired a Sustainability Consultant

In September 2020, we prioritised our commitment to becoming more sustainable and hired Sourcing and Sustainability consultant Julia Redman. Julia guides us in making more educated decisions and working with more environmentally-minded suppliers!

Charity collaboration with Age UK

We raised more than £500 over the course of 2020 to support the work of Age UK, the UK's leading charity for older people, through sales of our Nanette T-shirt. 

Charity collaboration with Dogs Trust

In the same year, we raised over £4800 through sales of our Canine T-Shirt to support the work of Dogs Trust, a charity that helps to provide life-changing care and forever homes for dogs across the UK.

Charity collaboration with The Girls Network

We also raised over £7300 to support the work of The Girls Network, an organisation that works to inspire and empower girls from disadvantaged backgrounds through sales of our Lada T-shirt.

Switched to sugarcane mailer bags

Our signature pink Joanie mailing bags are made from Green™ PE, a material derived from a resin that originates in sugarcane. Green™ PE is a more environmentally-friendly alternative to traditional polyethene as it's renewable, recyclable, and sustainable!

Charity collaboration with The Pankhurst Trust 

We launched our very first charity T-shirt in collaboration with The Pankhurst Trust, the only museum dedicated to telling the story of women’s fight for the right to vote and the headquarters of Manchester Women’s Aid, raising over £470.

Donate all nonsaleable stock to New Life Charity

Faulty garments that come back from customer returns are donated to the New Life charity, these are then repaired/reconditioned and sold to raise money for disabled children.

University Placements

We often work with students from schools, colleges, and universities to help them gain life and industry experience. Some of them even came back to work here once they qualified. We're friendly, ask if we can help you!

Code of Conduct

From day one, we established a forward-thinking brand manual that defines our expectations of our suppliers. We've always asked that they sign our ethical code of conduct, outlining the standards that should be upheld. By joining SEDEX and independently auditing suppliers, we ensure our standards are being met.

Launched our website

We create feel-good clothing, designed with thought to make everyday dressing a little more fun.