Helping to support worthy causes and charities that are close to our hearts is incredibly important to us. In past years, we have worked with various charities, including the Girls Network, Age UK, Dogs Trust, and the Pankhurst Centre. At any given time, we are committed to supporting at least one charitable organisation through clothing donations and our collaboration styles, and since our inception in 2016, we have donated over £108,000 to good causes and charities that we feel passionately about.

We donate any faulty garments that are returned to us to New Life (Registered Charity Number 1170125), the UK's largest charitable provider of specialist equipment for disabled children. These faulty garments are repaired and sold to raise funds. We made our first donation to New Life in January 2017, and since then, we’ve donated a total of 289 cartons. In 2023, we donated 68 cartons of stock, with a usage rate of 96.7%. 

In 2024, we’ll be supporting the Lady Garden Foundation (Registered Charity Number 1154755) through sales of our Lollie Pyjamas. We’re donating 100% of the profits from every pair of Lollie PJs sold to the charity, aiding their mission to change the future of female health, committing to a minimum donation of £5000.

We’re also teaming up with World Book Day (Registered Charity Number 1079257) in 2024 on two book-themed styles to help raise funds for the charity. We’re donating £10 from the sale of every Tally Dress and £5 from the sale of every Toby Sweatshirt to World Book Day, committing to a minimum donation of £5000.

In 2023, we teamed up with Choose Love, an organisation that supports refugees and displaced people around the world, on two slogan knits. We raised over £28,000 in 2023 for Choose Love (restricted fund under the auspices of UK registered charity, Prism the Gift Fund no. 1099682.), and we'll continue to donate 100% of the purchase price to Choose Love (Registered Charity Number 1177927) this year.

We also teamed up with arts and culture charity Cheltenham Festivals (Registered Charity Number 215765) in 2023 on two ‘Reading For Pleasure’ slogan sweatshirts. We're donating £10 from the sale of every Anne Jumper in both colourways to Cheltenham Literature Festival, committing to a minimum donation of £5000. Last year, we raised £5470 to help support Cheltenham Festivals’ mission to promote the benefits of reading literature, inspiring the next generation of readers.

In 2022 and 2023, we raised over £1300 for Smart Works Greater Manchester (Registered Charity Number 1080609), an organisation that provides women with coaching services and clothing to help them feel confident on their journey toward employment. We also regularly donate stock to Smart Works to help them build work wardrobes and interview outfits for women getting back into employment.

In 2022 and 2023, we participated in Giving Tuesday, raising £2000.92 for Spread a Smile (Registered Charity Number 1152205), a charity that brings joy and laughter to seriously ill and hospitalised children and their families during long hospital stays.