Dress for joy! This week on the blog, we're talking all about dopamine dressing. Spring into the new season with our mood-boosting selection of easy transitional outfits...

What is dopamine dressing?

Getting dressed isn't just about looking good - it's about feeling good, too! Dopamine dressing is all about wearing bright colours, playful patterns, and fun statement pieces that spark joy and confidence.

According to colour psychologist Tash Bradley, the colours and prints we wear have a direct effect on our mood: wearing bright colours like pinks and oranges, as well as bold prints, can increase dopamine levels in our brain and make us feel happier.

Dopamine is a neurotransmitter made in our brains that's sometimes referred to as the 'feel good chemical' or 'happy hormone.' Our brains release dopamine when we do something rewarding, giving us feelings of satisfaction and pleasure.

Dopamine dressing centres around choosing styles that can help boost our mood, so the clothes that spark joy will naturally be different for everyone. By mixing prints and patterns together, choosing colours that make you feel good, and paying attention to the textures of your outfits, you can lean into dopamine dressing and bring some sunshine to your transitional wardrobe!

Mood-boosting spring style

Dopamine dressing will look different for everybody, but we've put together a selection of our favourite spring styles to give you some inspiration!

Bold patterns

Incorporating bold prints and colourful patterns into your everyday wardrobe is a surefire way to boost your mood. Statement day dresses like Priya and Serenity make getting dressed easier than ever - throw on, pair with your favourite shoes, and head out!

Layering a patterned piece over something more muted is also a great way to incorporate dopamine fashion into your transitional wardrobe. Our Brooke Jacket and Jude Knit are equal parts cosy and cool, and they feature patterns that are bound to spark joy, no matter the occasion!

Bright colours

Pretty in pink! This mood-boosting shade is guaranteed to bring some joy to your transitional outfits. Go for bold in a co-ord like Richy and Pippa, or, if you're more of a dress girl, opt for Priya for easy-going dopamine style.

Fun, unexpected details like the daisy motif on our Nice Mary Jane Shoes make transitional dopamine fashion easier than ever. These statement flats amp up the fun factor of any outfit, and our signature star-embossed soles let you leave a trail of stars behind you wherever you go!

Fun motifs

Pigs might fly! Clare and Lovelace are kitsch and cool and are an oink-cellent choice for dopamine style. These super-soft knits are guaranteed to keep you feeling cosy and bring some sunshine to your outfit, no matter the weather this spring!

Incorporating dopamine style into your spring wardrobe doesn't have to mean clashing prints and bold colours - it's about wearing pieces that spark joy for you specifically. If you're in the mood for something more toned-down (but still want to add a bit of extra fun to your outfit!), Alba and Stevie are great choices that feature more muted motifs!

Need some more inspiration? Check out our dopamine dressing edit here!