

At Joanie, we know that sustainability comes from the heart, so our mission is a kinder clean. Over a quarter of a garment’s environmental impact happens after it leaves the store, so by changing the way you care for your clothes, you can save water, energy, and money - good for you and good for the planet! Read our top tips for reducing the environmental impact of washing and caring for your clothes.


We design all our clothing with the idea of 'future vintage' in mind - we want our pieces to be worn and loved for a lifetime. That's why we've put together step-by-step tutorials on how to repair your clothes and extend the lifetime of your favourite pieces. If DIY isn’t for you, we’ve also partnered with The Seam to provide an alterations service. Their skilled makers can tailor your purchases for the perfect fit, mend well-worn knitwear, denim and even more!


Joanie Pre-Loved lets you shop second-hand Joanie styles and helps keep our favourite future-vintage pieces in circulation - great for your pocket, and great for the planet, too! Buy and sell pre-loved Joanie styles here and earn money or credit towards your next purchase (we'll give you an extra 10% on top of the sale price of your item if you choose store credit!) while keeping your old favourites away from landfill.


Here at Joanie, we are actively committed to reducing waste. We’re wholehearted believers in promoting a circular economy, and while we hope that the Joanie styles we create stay in your wardrobe for years to come, if something no longer fits or feels like you, we encourage you to give the item to someone else or sell it on a resale site. Read more about how we recycle here!