As a business, we are actively working towards eliminating virgin plastic wherever we can and where a sustainable alternative to non-recycled plastic exists and is attainable for us, we are committed to using it. We have set up plastic recycling options in our Head Office and warehouse to ensure we reduce waste wherever possible and keep transaction certificates on record. We donate any clothing samples that are no longer required to local charity shops, too.
We undertook a full audit of what we buy and where we buy it from to ensure everything we purchase for the office is as environmentally conscious as possible - we always choose refillable or dilutable products and opt for chemical or plastic-free options wherever we can. We also buy fairtrade or certified solutions where possible and have a set list of approved ecological brands for future office purchases.
We are committed to educating our team on how to buy better and we’re improving our practices step by step to reduce waste as much as possible. We’ve upgraded all of the lighting in our office to LED, which uses less power, and we are in the process of switching our energy to a greener supplier.
Paper
We’ve significantly reduced the amount we print out in the office and all of the paper we use comes from FSC-certified sources - that even includes the loo roll we buy! Our order notes, cardboard and paper for despatch packaging are also all made from recycled paper - and our parcel inserts are shaped like bookmarks to encourage our customers to repurpose and keep them. To help reduce waste, our delivery notes no longer include a returns label. Instead, our customers can select their preferred returns option in our Returns Portal.
New Life
We donate any faulty garments that are returned to us to New Life, the UK's largest charitable provider of specialist equipment for disabled children. These faulty garments are repaired and sold to raise funds. We made our first donation to New Life in January 2017, and since then, we’ve donated a total of 289 cartons. In 2023, we donated 68 cartons of stock, with a usage rate of 96.7%.
Ocean Bottle
We’ve partnered with Ocean Co. to help prevent plastic from reaching the ocean while supporting the livelihoods of some of the most impoverished communities in coastal regions around the world where plastic pollution is worst.
For every swimwear style we sell, we’ve pledged to collect 1KG of ocean-bound plastic - that’s equivalent to stopping 100 plastic bottles from reaching the ocean! You can see how many bottles we’ve collected here on our live impact counter.
Deadstock
We work with our suppliers to reduce, reuse and recycle any offcuts and deadstock fabrics. All reusable offcuts are magically transformed into new limited edition garments or accessories. As we develop products, we're often sent samples and fabrics to check, test, and approve. We keep them until we've finalised a garment and have our 'keep sample' for the archive. The leftovers are donated to craft groups, schools, universities, and charity shops so they can be used again - we try to throw away as little as possible.
Recycled Polyamide
Our recycled polyamide is produced using both pre-consumer waste, such as processing scraps, and post-consumer waste, including discarded fishing nets, carpets, or other used textiles. This helps promote circular fashion by preventing this waste from going into landfill or the ocean.
Recycled Polyester
Our recycled polyester comes from 100% recycled plastic waste, including plastic bottles and other single-use plastics, thus preventing them from going to landfill or the ocean. Recycled polyester has all the same benefits as virgin polyester (it’s lightweight, crease-resistant, and easy to wash), but the process of creating it emits fewer greenhouse gases and uses less water and energy.
