Recycle

As a business, we are actively working towards eliminating virgin plastic wherever we can and where a sustainable alternative to non-recycled plastic exists and is attainable for us, we are committed to using it. We have set up plastic recycling options in our Head Office and warehouse to ensure we reduce waste wherever possible and keep transaction certificates on record. We donate any clothing samples that are no longer required to local charity shops, too.

Paper

We’ve significantly reduced the amount we print out in the office and all of the paper we use comes from FSC-certified sources - that even includes the loo roll we buy! Our order notes, cardboard and paper for despatch packaging are also all made from recycled paper - and our parcel inserts are shaped like bookmarks to encourage our customers to repurpose and keep them. To help reduce waste, our delivery notes no longer include a returns label. Instead, our customers can select their preferred returns option in our Returns Portal.

New Life

We donate any faulty garments that are returned to us to New Life, the UK's largest charitable provider of specialist equipment for disabled children. These faulty garments are repaired and sold to raise funds. We made our first donation to New Life in January 2017, and since then, we’ve donated a total of 481 cartons. In 2024, we donated 272 cartons of stock, with a usage rate of 94.8%.

Product Development

As we develop products, we're often sent samples and fabrics to check, test, and approve. We keep them until we've finalised a garment and have our 'keep sample' for the archive. The leftovers are donated to craft groups, schools, universities, and charity shops so they can be used again - we try to throw away as little as possible.

Deadstock

We work with our suppliers to reduce, reuse and recycle any offcuts and deadstock fabrics. All reusable offcuts are magically transformed into new limited edition garments or accessories. So far, we’ve used up 8980.56 meters of deadstock fabrics to create limited-edition garments and accessories.

Recycled Polyamide

Our recycled polyamide is produced using both pre-consumer waste, such as processing scraps, and post-consumer waste, including discarded fishing nets, carpets, or other used textiles. This helps promote circular fashion by preventing this waste from going into landfill or the ocean.

Recycled Polyester

Our recycled polyester comes from 100% recycled plastic waste, including plastic bottles and other single-use plastics, thus preventing them from going to landfill or the ocean. Recycled polyester has all the same benefits as virgin polyester (it’s lightweight, crease-resistant, and easy to wash), but the process of creating it emits fewer greenhouse gases and uses less water and energy.