We're heading to London for a four-day pop-up shop at the start of November, so mark your diaries and come down and see us, Joanie Gals - we can't wait to meet you!

Our pop-up shop will be located at 42 South Molton Street, London.

We couldn't be more excited to announce our first ever pop-up shop in central London, running from the 1st to the 4th November at 42 South Molton Street.

Staffed entirely by the Joanie HQ team, it's a great opportunity for Joanie Gals to come down and meet the people behind the brand while shopping some of our most-loved styles in person.

From exciting competitions and the chance to win spot prizes to a special cameo from friend-of-the-brand Dawn O'Porter, there'll be plenty of things to get involved with throughout the four day pop-up!

We are thrilled to be bringing the joy of Joanie to London for our first live pop-up shop, which has been years in the making, as it was essential to us to ensure that when we did this, it was environmentally responsible, and truly representative of the Joanie brand.

We are delighted to be a Certified B Corp, and this, combined with our seventh birthday celebrations, felt like the perfect moment to bring our ideas to life. We’re starting in London, but aim to take Joanie on tour next year to bring the brand to Joanie Gals across the country.

Lucy, Joanie Clothing Brand Director

Sustainability and ethics are at the heart of every decision we make as a brand, and the pop-up shop is no different. By choosing to work with environmentally conscious pop-up destination Sook, we are able to limit waste by focusing on digital visuals in store.

All our decor and shop dressings will be handmade and reused, and our lovely print designer, Jess, will be painting the window display for us live in store!

We'll also be offering free personalised embroidery on any pair of pyjamas purchased at the shop (subject to availability) courtesy of a skilled Maker from The Seam, our chosen partner for repairs and alterations.

So, come down and see us - we're so excited to meet you all!