Did you know that members of the NHS, emergency services, social care sector, and armed forces can get discounts when shopping online and in-store using their Blue Light Cards? Well, if you didn’t, you do now - and Joanie is no exception!

As our little way of saying thank you to some of the professions that helped carry us through the unprecedented times we’ve faced over the last couple of years, we’re offering a 10% discount to Police, Fire Services, NHS staff, and Ambulance services staff through the Blue Light Card discount scheme.

No matter your role within the NHS - whether you’re a doctor, an administrator, a nurse, or a cleaner - you are eligible to apply for a Blue Light Card and all the discounts that come with it!

What is the Blue Light Card?

The Blue Light Card provides those in the NHS, emergency services, the social care sector, and the armed forces with discounts online and in-store. Here at Joanie, we’re offering Blue Light Card holders 10% off any full-price purchase on our website!

Who can get the Blue Light Card discount?

The Blue Light Card discount scheme is open to all paid members of the NHS and emergency services, as well as members of the armed forces, some civil servants, social care workers, and members of some first aid or rescue volunteer services, including HM Coastguard and St John Ambulance. For the full list of professions that qualify for the discount, please visit their website.

Are retired NHS professionals eligible for the discount?

Yes! Even if you are now retired, you can still qualify for a Blue Light Card and claim your 10% Joanie discount. Retired NHS professionals, firefighters, police officers, and armed forces veterans are eligible for a card. 

How much does it cost to register for a Blue Light Card?

Each card is personalised to you and costs £4.99 for two years worth of access to discounts online and in-store at hundreds of different retailers - not just here at Joanie! For a full list of participating retailers, please visit their website.

How do I apply for a Blue Light Card?

It’s easy to apply for a Blue Light Card - simply visit their website and click ‘register now,’ then fill in your details, upload a recent payslip (or P60 if you are a retiree) and a member of the team will review your application and get your account set up. From there, you’ll be able to access a range of discounts, including 10% off full-price purchases at Joanie.

How do I get my discount code to use at Joanie?

To redeem your Joanie discount, just log in to your Blue Light account on their website and head to the Joanie Clothing discount section to find our current promo code. You can then enter this promo code at checkout to receive 10% off any full-price Joanie purchases!