How do you ensure your styles are made in an environmentally conscious way?

We have made significant strides in improving our materials and practices over the last few years as we embarked on a journey to become a more sustainable brand. A key part of achieving our environmental goals was encouraging our supply chain to join us on this journey: 100% of our first-tier suppliers are audited to our highest environmental standard (SMETA SEDEX 4-pillar), and we have set goals to help them strive for more. We have made a long-term commitment to using certified materials from more responsible sources across the Joanie range, whether that’s organic, recycled, or lower-impact materials. It has always been our aim to eliminate single-use plastic from our business, to only use more responsibly sourced or recycled packaging, and to recycle all waste. You can read more about this on our Planet page.