Privacy Policy

Protecting Your Privacy

We’re committed to protecting and respecting your privacy and want to ensure that you are fully aware of how we use and store your data. We’re dedicated to keeping your personal data safe and will only use it to enhance your browsing and shopping experience with Joanie. By using our website (, you consent to the use of the data as set out in this policy.

  • We will only ever use your data for the purpose of fulfilling orders and improving your customer experience
  • We will protect the personal data you provide us
  • We’ll make things clear and simple so there are no surprises
  • We’ll only hold onto the data that we need. If we don’t need it, we’ll delete it. We’ll also remove any data stored, at your request

If you have any questions about how we protect your privacy or use your personal data, please get in touch at [email protected] and we’ll be happy to help.

For all our services, we (Joanie Limited) act as the data controller (the company that’s responsible for your privacy). Our registered address is: Joanie Ltd., 1 The Mews, Charlton Place, Tanzaro House, Manchester, M12 6HS. Our Company Number is 9959470.

How we use your information

There are a number of different reasons for the use of your personal information. This may be to enable us to fulfil an order, or simply to enhance the way you shop with us.

We have compiled the tables below to detail the ways in which we use different kinds of personal data and why we do this – we want to make this as clear as possible so that you are fully informed about the use of your personal data.

How we use your name & contact detailsWhy we need this
To deliver the orders you place with usWe wouldn’t be fulfilling our contract if we did not get your order to you – and we need your details to ensure this happens!
To provide updates about your order by text, email or phoneSo we can keep you updated about your order’s progress
To email you about new styles and promotionsTo keep you up-to-date with the latest news and offers – we only do this with your consent (you are free to unsubscribe at any time)
To detect and prevent fraudulent transactionsTo keep payments safe and secure
To show you relevant Joanie adverts as you browse the webSo you know about products and promotions that you may like
How we use your payment detailsWhy we need this
To take payment for your order and give refundsTo fulfil our contract with you. All of our payments and refunds are processed through a secure third party payment gateway – we do not store your payment details. Our website has a valid SSL Security Certificate to ensure your payments are safe.
We pass the information to our secure payment gateway for fraud preventionTo keep payments safe and secure
How we use your contact historyWhy we need this
For customer service and supportTo provide the best possible service. We do not store correspondence longer than is necessary
How we use your purchase history and wishlist itemsWhy we need this
For customer service and account queriesTo enable us to respond to your queries faster and more effectively. We do not store correspondence longer than is necessary
To update you about items you may be interested inTo ensure you don’t miss out on items we think you’ll love
How we use your responses to surveys and competitionsWhy we need this
To improve our products and servicesOccasionally we may ask for participation in feedback surveys – this data is anonymised (we won’t know who specific answers are from!) and is invaluable for improving our website, service and products
To enter you into any competitions we may run – this could be via email or on our social media channelsTo collect your entry so you have a chance to win!
How we use data from & with third partiesWhy we need this
To fulfil your orderWe share information like your contact details and delivery address with our carefully selected partners including our warehouse team and the couriers we use in order to deliver your order
For marketing purposesWe work with carefully selected marketing agencies and a variety of networks to utilise technologies which allow us to display adverts for products you may be interested in. These technologies make use of things like pixels and cookies to ensure that the ads you see are relevant
How we interact with you via social mediaWhy we do this
Via comments and direct messagesWe love interacting with you on social media – this will likely be limited to responding to comments and messages on Joanie’s social channels. We are also happy to answer customer service queries via social media but we will never request personal information via a public feed to ensure privacy
The sharing or engagement of images we are tagged in or where the hashtag #joaniegal is usedWe love to see our customers wearing Joanie and sharing their purchases on social media. We encourage the use of our designated customer hashtag ‘#joaniegal’. If you choose to tag us in your image post or use this hashtag, we may repost your picture on our channels or website. If your image has been used by Joanie and you have changed your mind about it being shared, please let us know and we will be happy to remove it


We use cookies on our website in order to improve your experience. For more information, please see our Cookie policy.

Sharing your information

We do not and will never sell any personal data to a third party, this includes your name, address, email address, phone number or credit card information.

We do need to share your data with certain carefully selected third party companies enlisted by Joanie in order to be able to provide our service to you.

Access to information

You have the right to access any personal information we hold about you and the right to request that we delete your data at any time. Please get in touch if you wish to have your information removed.

Changes to our privacy policy

Our Privacy Policy is subject to change and may be updated from time to time. If significant changes are published, we will get in touch to let you know via email, if you have consented to hearing from us this way.


We’d love to hear from you if you have any questions about our Privacy Policy. You can contact us by emailing [email protected].