You are our icons! Here at Joanie, we pride ourselves on inclusivity, and we’re so proud of our incredible community of Joanie Gals. We wanted to do something special to celebrate our amazing customers, and this campaign is our way of recognising our favourite people, getting to know them, and having some fun in the studio!
It was essential to us to make sure we featured Joanie Gals from every walk of life in this campaign, and we’ve been delighted to embrace this fantastic group of eight women. Every single one of these Joanie Gals has their own distinct identity and personal style, and seeing them come together in some of our most-loved Joanie pieces was an absolute dream come true.
Head over to the blog to learn a bit more about each of these incredible women and take a peek behind the scenes of this amazing shoot!
Last year, we had our first pop-up shop in London, and it was such a fantastic experience getting to know some of our community in real life. So, when the team decided to create a customer-focused campaign, we were so excited.
For me, being involved in the process from the very start, when we first put out our casting call, has been a real privilege. We had hundreds of submissions, and it was fantastic to put faces to the names of our loyal followers and hear a little more about them! The hardest part was selecting our final group of Joanie Gals for this campaign. But we are confident that Aja, Caprice, Jo, Katherine, Lauren, Linda, Sarah, and Rakel are all a superb representation of our beautiful community.
After a lot of preparation, when the day of the photoshoot finally came around, there was a buzz of positivity in the air. It was our mission to treat these lovely ladies and give them a day to remember! It was amazing to get to know these incredible women and hear about their lives. The content we created was so special, and we hope it really does show that, as a brand, we do it all for you – our customers! You are our icons!
This has been such a fantastic experience, and we hope to do something like this again in the future.
- Liv, Marketing Manager
