1960s

We trip back through the time and explore vintage dresses and the key dress shapes that dominated the decades with Joanie’s Brand Director, Lucy. Great Scott! Power up the flux capacitor…

Say hello to the 1960s – Beatniks, as we take a closer look at the main influence for our latest collection. The Beat Generation was a literary movement started by a group of authors whose work explored and influenced American culture and politics in the post-war era. Let's take a look at how to wear Beatnik style this season... The History of […]

Fancy a two-night stay in the capital on us? To celebrate our latest collection of London-inspired knits, we've put together a fantastic London city break prize - a lucky winner and a guest will enjoy a stylish stay in the heart of London, tickets to a top West End musical, plus a Joanie shopping spree!