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Nautical but nice. This week on the blog, we're talking all about the viral trend that's making waves on all our mood boards: the fisherman core aesthetic! Read on to learn how we're incorporating maritime style into our wardrobes for spring and beyond…
Hello, sailor! Fisherman core is a term coined by this year's Pinterest Predicts for an aesthetic inspired by sailors, the seaside, and all things maritime. Described as 'a laid-back marine attitude...', fisherman core style couples the relaxed informality of beachy dressing and trawlermen's workwear with the more preppy sailor aesthetic - safe to say, we're hooked.
Here at Joanie, we don't often jump on microtrends. We believe that everyone should curate their own wardrobe based around personal style rather than what's currently perceived as trendy, collecting pieces that will be worn and loved for years to come: buying less, but buying better.
That being said, the enduring appeal of maritime dressing makes the fisherman core aesthetic seem like less of a passing fancy, and more of a 're-branding' of marine-inspired style.
Much like the coastal grandmother style that appealed to us a couple of years ago (cosy cardigans? beachy linens? Yes, please!), embracing fisherman core means diving head first into practical and preppy dressing: think sailor collars, classic stripes, and statement knits to wrap up warm in.
If you, like us, have fallen hook, line, and sinker in love with fisherman core style, we've got some maritime-inspired essentials to add to your spring wardrobe. Featuring classic prints, nautical motifs, and deep blue hues, our latest collection is filled with seaside staples we hope you wear and love season after season...
Got the blues? Nothing says seaside style quite like a sailor dress! Everlene is a vintage-inspired classic - pair with our Lyon Shoes for ultimate preppy sailor style. If you're more of a jumpsuit gal, invest in Imala, the easy-going check style that's a practical staple for beachside dressing!
Adding a touch of fisherman core style to your spring wardrobe is easier than ever, thanks to Jean and Maggie! These staple dresses feature timeless prints that will carry you through the seasons - layer with a cosy cable knit jumper if it gets chilly, and get ready to hit the beach!
We've found our lobster! Clare and Barbara feature the ultimate marine motif: a retro graphic lobster. We can't wait to get our claws into these two...
On the hunt for more Fisherman Core inspiration? Check out our dedicated edit for all things seaside-inspired!
It’s showtime! To celebrate the launch of our Carrie Hope Fletcher X Joanie collection, our Brand Director Lucy sat down for a virtual cup of tea with Carrie to give an insight into her inspirations, passions and favourite pieces that form this collaboration.
Did you know that members of the NHS, emergency services, social care sector, and armed forces can get discounts when shopping online and in-store using their Blue Light Cards? Well, if you didn’t, you do now – and Joanie is no exception!
Welcome to our staff picks series! Next up is Lauren, our Production Manager. Read on to find out a little more about Lauren and the Joanie pieces she’s loving right now.
Spooky Season is here! Creep into our Halloween boo-tique for Halloween style inspiration! From Halloween dresses to spooky slogan tees and roar-some dinosaur dresses. Read on for our top fright night picks!
Welcome to our staff picks series! Next up is Georgia, our Merchandiser. Read on to find out a little more about Georgia and the Joanie pieces she’s loving right now!
Celia Birtwell X Joanie is here! This brand-new fourteen piece limited collection features some of Celia’s most iconic prints on show-stopping 1970s-inspired silhouettes.