Meet Sophia Rosemary, Joanie’s Merchandiser

Meet Sophia Rosemary, Joanie’s Merchandiser

Ever wondered who’s behind the pretty, nostalgic styles that hit the Joanie website? We wanted to share a little ‘behind-the-scenes’ from Joanie HQ in a mini series of interviews with some of the Joanie Gals behind the brand.

Meet Sophia Rosemary, Joanie's Merchandiser extraordinaire, Sophia works hard to make sure the orders are placed with our suppliers and that each range makes it to the website on time. We quizzed Sophia about her style inspirations and favourite Joanie picks...

Sophia Rosemary Joanie Merchandiser

How would you describe your style?

I’m quite relaxed most of the time and a bit tomboy-y, I pretty much live in Converse, however when I do dress more girly, I’m normally inspired by sixties fashion.

Who is your style icon and why?

Baby from Dirty Dancing and George Harrison. Baby because she has the best collection of stripes and George because he has the best collection of denim

What item of clothing can’t you live without?

My dungarees

Sophia Rosemary Joanie Merchandiser

Where are you travelling to this year?


What is your packing essential?

My camera

Are you an over packer or sensible packer?


Sophia Rosemary Joanie Merchandiser

What has been your favourite place you’ve travelled to?


What’s your airport outfit going to be?

Comfy trousers (maybe the Romily) and an oversized tee.

Your Joanie holiday picks are...

The Sofia skirt, Elspeth dress in Polka Dot.

Visit Sophia's Blog for more style inspiration.

Joanie x


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