Our latest ‘Uptown Girl’ collection has just landed! Here’s a little sneak behind the scenes at Joanie's Uptown Girl Shoot!

The bustling magic of New York meets the meandering streets of Paris with the perfect mix of classic chic and modern casual dressing. The aptly dubbed ‘Uptown Girl’ range features separates, dresses and accessories in a mostly monochrome palette with velvet and pearl-effect trims for a true Breakfast at Tiffany’s feel. Behind the scenes at Joanie's Uptown Girl Shoot

These feminine shapes and styles are accented with embroidered slogans, peter pan collars, bold stripes and subtle conversational prints. With covetable styles for any aspiring Park Avenue Princess, our latest collection transcends decades for a truly timeless look.

For more behind the scenes footage and shenanigans follow @JoanieClothing over on YouTube.

Thank you to Tanzaro Creative for the footage.

Joanie

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