Joanie's First Photoshoot

Joanie's First Photoshoot

We’ve been busy preparing for the launch of our first ever collection, which of course means, Joanie's first photoshoot! Here’s a little look behind the scenes…

Joanie’s first collection 'La Rosa’ gathers inspiration from summer road tripping across Europe. Reminiscent of her travels across the continent, Joanie savours her summertime by dressing in rich Mediterranean reds and greens, colourful printed blooms and monochrome chic inspired by the Riviera.

joanie clothing bts photoshoot shoes

Models Charlotte and Livia arrived bright and early for hair and makeup by the excellent Makeup Artists Maxine and Lois. Fuelled by coffee and croissants, with hair and makeup done Joanie's first photoshoot got off to a swinging start.

Charlotte looking every bit like sixties actress Anna Karina was sporting a classic vintage style beehive and red lipstick with cat eyeliner, Livia’s hair was inspired by everybody’s favourite sixties starlet, Brigitte Bardot.

joanie clothing bts model makeup

Bold floral print swing dresses inspired by early morning strolls through Amsterdam flower markets sit alongside Polka dot tea dresses perfect for whizzing through Rome on a Vespa - in true Audrey Hepburn style. Here’s a sneak peek at Charlotte wearing our pretty green floral Harper dress.

joanie clothing floral dress bts

Classic laidback Breton stripe dresses evoke a playful and carefree romantic nostalgia, like back when music was only played on vinyl and lovers would hand write letters, or that first time Jane met Serge over black coffee and croissants.

Vintage sounds of the fifties and early sixties echo through Joanie’s novelty slogan knits, from Buddy Holly to Connie Francis these lighthearted pieces reflect that feeling like there’s adventure around every corner, like driving round the windy roads to Amalfi, headscarf up, lipstick on listening to your favourite rock ‘n’ roll all the way from the US of A.

breton stripe dress

Bopping along to a playlist of sixties sounds and of course, Jane Birkin and our favourite French femmes we laughed our way through the day snapping our new range of printed dresses, novelty knitwear, hosiery, tops and accessories before it was time to wrap with a celebratory drink and of course chocolate! Cheers.

For more behind the scenes fun be sure to follow us on Instagram (@JoanieClothing) and make friends with us on Snapchat (@JoanieClothing).

Joanie x

Model: Charlotte (pha) Livia (IMM Agency Group)

MUA: Maxine and Lois (Industry People)

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